How can social media staff contribute to the success of an online event?

Social media staff play a crucial role in enhancing the visibility and engagement of an online event. Posting during the event to generate a sense of FOMO, or "Fear of Missing Out," is an effective strategy for driving real-time engagement and attracting participants. By sharing live updates, behind-the-scenes content, and highlights, they create an engaging narrative that can entice both virtual attendees and those who haven't yet joined the event. This activity fosters a vibrant online community atmosphere and encourages people to participate in upcoming sessions or discussions.

This choice recognizes the importance of leveraging real-time social media interactions to keep the audience informed and excited as the event unfolds. Generating buzz not only engages those attending but can also reach a wider audience who may join in or participate later.