In broadcast events, what is typically the primary audience for an awards event?

In the context of broadcast events, particularly awards events, the primary audience is often considered to be the viewing audience. This audience encompasses individuals watching from homes, offices, or other locations via television or online streaming. The production value and engagement are typically tailored to create an entertaining and engaging experience for this broader audience who may not be present in person.

While the live audience offers immediate feedback and energy in the venue, and sponsors are crucial for funding and supporting the event, the ultimate goal of many awards broadcasts is to reach and resonate with viewers who are not physically attending. This can influence the format, timing, presentation style, and promotional strategies employed, all designed to capture the attention of the viewing audience and keep them engaged throughout the event. Additionally, judges play a significant role in determining winners but are not considered the primary audience as their function is more related to the evaluation process rather than viewership.