Is it advisable to use fun touches like glitter bombs in traditional mailed marketing?

Using fun touches like glitter bombs in traditional mailed marketing is generally not advisable due to several practical considerations. Glitter bombs can create a negative experience for the recipient, leading to potential mess and frustration, which may overshadow the intended message of the marketing campaign. Additionally, such gimmicks can be perceived as unprofessional or gimmicky, which may harm the brand's reputation.

Moreover, logistical issues arise when it comes to mailing items with loose materials like glitter, as they may interfere with postal machinery and cause delays. There are also environmental concerns and potential irritations for recipients with allergies or sensitivities to materials often used in these types of marketing.

For these reasons, employing glitter bombs or similar fun but impractical touches can detract from the intended professional presentation and effectiveness of marketing efforts. Instead, more thoughtful and audience-appropriate methods to engage recipients are encouraged, focusing on delivering clear value through messaging and presentation.