What defines an INTERNAL stakeholder in the context of event planning?

In the context of event planning, an internal stakeholder is defined as individuals or groups that are part of the organization hosting the event. This group typically includes employees and teams who have a vested interest in the success of the event and its outcomes.

Choosing marketing, sales, and C-level teams as internal stakeholders is accurate because these individuals play significant roles in shaping the event's goals, messaging, and overall strategy. They contribute to the planning and execution of the event, align it with organizational objectives, and help in measuring its success. Their insights and expertise are crucial for ensuring that the event fulfills its intended purpose and effectively reaches target audiences.

In contrast, factors like outside vendors involve external stakeholders who are not part of the hosting organization, while attendees and participants make up the audience but do not have direct decision-making power within the organization hosting the event. Thus, they do not fall under the internal stakeholder definition. Similarly, while the term "audience" generally refers to those attending the event, it does not encompass the internal teams whose collaboration and input drive the planning process.