What does "the last mile" refer to in the context of virtual events?

In the context of virtual events, "the last mile" refers to the internet and tech capabilities of the attendees' or presenters' locations. This term is commonly used to describe the final segment of connectivity, focusing on how effectively technology is delivered to end users. In virtual events, it’s crucial to ensure that there is a reliable internet connection and adequate technology at the location of all participants. This can significantly influence their experience, participation, and overall engagement in the event.

The effectiveness of a virtual event can be severely impacted if attendees or presenters face connectivity issues, such as slow internet speeds or inadequate hardware. Therefore, understanding the technology capabilities and challenges of participants is essential for successful virtual event planning and execution.