What is a virtual event’s mission statement intended to clarify?

A virtual event's mission statement serves to clarify the purpose and objectives of the event. This statement articulates why the event exists and what it aims to achieve, helping stakeholders understand the core intentions behind the gathering. By establishing a clear mission statement, organizers set a foundation for all elements of the event, ensuring that every aspect—from content to promotional strategies—aligns with the defined goals. This coherence is essential not only for team collaboration but also for effectively communicating the event's value to attendees.

Other options, while relevant components of event planning, do not capture the overarching purpose as defined by a mission statement. The location, list of speakers, and pricing structure are logistical details that follow the foundational understanding of the event's mission. Without a clear purpose and objectives, none of these logistical details would have the same impact or relevance.