What is one advantage of a lower barrier of entry for online events?

A lower barrier of entry for online events primarily enables wider audience reach. This concept revolves around the accessibility and inclusivity that online formats offer. Unlike in-person events, which may require travel, accommodation, and other logistical arrangements, online events can be attended from virtually anywhere in the world, provided there is internet access.

This ease of access allows individuals who might have been deterred by costs or geographical limitations to participate, thereby expanding the potential demographic that can engage with the event. When an event is more accessible, it cultivates a larger participant pool, leading to a more diverse and potentially more impactful experience for both the attendees and the organizers.

While greater visibility for brands, increased ticket sales, and higher sponsorship opportunities may result from having a wider audience, those are subsequent benefits rather than direct advantages of a lower barrier to entry. The immediate and most significant advantage is indeed the ability to reach a broader audience, thus fostering engagement and interaction from a varied participant base.