What is the first step to take when considering vendors for an online event?

Creating a strategy for the event is a foundational step when considering vendors for an online event. This strategic planning phase involves outlining the objectives, target audience, key messages, format, and overall goals for the event. By having a clear strategy, event planners can effectively identify the types of vendors that align with their vision and requirements.

Once a solid plan and direction are established, it becomes easier to assess which vendors can best support the event's mission and logistics. A well-thought-out strategy helps streamline the selection process, ensuring that the chosen vendors not only meet logistical needs but also resonate with the event’s objectives.

In contrast, jumping straight to inquiries about pricing, checking availability, or evaluating previous clients without a defined strategy may lead to misalignment and less effective vendor selection. Therefore, having a strategy in place first ensures that subsequent steps are focused and relevant to the event's specific context and goals.