What is the primary benefit of aggregated data for event management?

The primary benefit of aggregated data for event management is to gain insights into the audience at a more granular level, helping organizers understand trends and preferences among different segments of attendees. This comprehensive understanding can facilitate better decision-making, allowing event planners to tailor their programs, content, and engagement strategies to resonate with specific audience groups. Knowing the audience in detail enables organizers to identify their needs, interests, and behaviors, leading to more relevant experiences that can drive attendee satisfaction and engagement.

While the other options highlight aspects related to event management, they do not capture the core strength of aggregated data, which is its ability to provide thorough insights into the audience as a whole. This deeper audience knowledge ultimately empowers event planners to create more impactful and successful events.