What is the primary goal of Virtual Event and Meeting Management (VEMM)?

The primary goal of Virtual Event and Meeting Management (VEMM) is to effectively plan, execute, and manage virtual events and meetings to achieve desired objectives. This encompasses a comprehensive set of skills and processes that ensure all aspects of virtual events are coordinated—ranging from content creation and audience engagement to technical support and analytics. Achieving desired objectives can include aspects such as enhancing attendee experience, fostering networking opportunities, and ensuring that the event aligns with the overall strategic goals of the organizing entity.

The other choices highlight different activities or focuses that are not central to VEMM. While creating a social networking experience can be a component of virtual events, it is not the overarching aim of VEMM. Increasing ticket sales for in-person events falls outside the scope of virtual management’s primary focus, as VEMM is specifically about managing virtual formats. Additionally, minimizing the use of technology contradicts the foundation of virtual event management, which relies heavily on technology to facilitate interactions and engagement. Therefore, the answer accurately reflects the essence of VEMM and its objectives.