What role can sponsors play in an online event?

Sponsors can play a significant role in enhancing the value of an online event beyond just being mentioned in marketing materials. One of the impactful ways they can contribute is by participating as breakout speakers. This allows sponsors to share their insights, showcase their expertise, and engage directly with the audience, thereby adding content richness to the program.

Having sponsors as speakers can create additional networking opportunities for attendees, offering them a chance to connect with industry leaders and learn from them in a more personalized setting. This engagement not only benefits the sponsors by providing them exposure but also adds value to the event itself, creating a more interactive and dynamic atmosphere for participants.

While sponsors can also be featured in marketing and promotional materials, limiting their involvement to just that would miss out on the potential for deeper interaction and mutual benefit. Additionally, expecting sponsors to handle technical support would shift their role away from engagement and thought leadership, which are more aligned with their strengths and interests during the event.