What role do moderators play in virtual meetings?

Moderators play a crucial role in virtual meetings by facilitating discussions and managing the flow of the event. Their primary responsibilities include guiding the conversation, ensuring that all participants have the opportunity to engage and contribute, and maintaining the agenda by keeping the discussion on track. This active management helps create a productive environment where ideas can be shared freely, questions can be addressed in a timely manner, and participants feel heard.

Moderators also often manage interactive elements, such as polls or Q&A sessions, which can enhance engagement and ensure that the meeting remains dynamic. By steering the dialogue and addressing any emerging issues, they help achieve the meeting's objectives effectively.

In contrast, the other roles listed focus on specific tasks that do not encompass the broad scope of responsibilities a moderator undertakes. For example, technical support is essential but is typically provided by IT personnel or support staff rather than the moderator. Selling promotional products falls outside the realm of moderation and focuses instead on marketing. Collecting feedback is also important but usually takes place after the event or through dedicated survey tools, rather than being part of the moderator's real-time responsibilities during the meeting.