What should you do immediately after your event to benefit future marketing efforts?

The choice to identify the most engaged attendees for future marketing efforts is particularly beneficial because these individuals typically represent a strong interest level and can serve as advocates or ambassadors for your events. Engaging with this group can lead to deeper relationships, increasing the likelihood that they will promote your future events through word-of-mouth, testimonials, or even participation in your marketing materials.

While analyzing registration numbers is important for understanding overall attendance trends, it does not provide insights into audience engagement. Requesting feedback from all attendees can improve future events, but it may not immediately enhance marketing efforts. Sharing the event's video recording online extends the life of the content but does not directly target those who are most likely to engage with future marketing. Therefore, focusing on the most engaged attendees offers a strategic way to leverage relationships for promoting upcoming events.