When prioritizing speakers for an event, what should be emphasized according to best practices?

Emphasizing the expertise of speakers is critical for ensuring top-notch content delivery at events. When speakers possess a deep understanding of their subject matter, they are more likely to provide valuable insights, foster meaningful discussions, and engage the audience effectively. Expertise translates into confidence and authority, which not only enhances the quality of the presentation but also allows speakers to address questions and comments with clarity and depth.

While other factors like technological abilities, audience engagement, and popularity on social media can play a role in a speaker's overall effectiveness, they should not take precedence over the core strength of expertise. A speaker with strong expertise can adapt their content delivery and engage the audience effectively, regardless of their social media following or technological skills. Ultimately, prioritizing expertise helps to ensure that the content presented is relevant, informative, and contributes positively to the audience's experience.