Which of the following is NOT part of the definition of audience engagement?

The definition of audience engagement encompasses various aspects that contribute to how participants interact with a virtual event or meeting. Focusing on maintaining interest and attention, connecting participants with each other and the brand, and effective communication are all crucial elements of engaging an audience. These components highlight the need to create a dynamic environment where attendees feel involved and valued.

While providing a friction-free platform experience is important for overall user satisfaction, it does not directly relate to the concept of audience engagement itself. Audience engagement specifically refers to the ways in which participants connect and interact during the event, rather than the technical ease of accessing the platform. Thus, option B stands apart from the core elements that define audience engagement, making it the correct choice in this context.