Which of the following statements about social media marketing is NOT true?

The correct assessment identifies that being present on as many platforms as possible does not necessarily translate to increased reach or effective social media marketing. While having a presence on multiple platforms may seem advantageous, it can lead to overstretched resources and diluted messaging. Each platform has unique nuances, audiences, and content types, which require tailored strategies to engage users effectively.

Focusing on quality over quantity allows for deeper engagement and a more coherent brand voice. A well-curated presence on select platforms, where your target audience is most active, can yield far better results than being scattered across many platforms without a strategic approach.

The other statements highlight important principles of social media marketing: responding quickly fosters community engagement, employing varied languages and formats increases accessibility and appeal, and a larger team can indeed provide more focused attention on each platform. However, these elements do not correlate with the notion that quantity of platforms alone is a successful strategy.